The anti-ageing market is said to be worth a staggering 250 billion dollars and growing.
In August 2017, Allure magazine banned the use of this word in its magazine. They felt that the word was very old, degrading made women feel like they had a disease.
I took to the high street to ask leading brands how they felt about the word anti-ageing. What became apparent is how little they actually us the word, but no one seems to think of it as being a bad word.
What else should we call this category of skincare?
Enjoy my film.