Being you own boss is everything. You only answer to you, and you only have yourself to blame if things go wrong. With success comes the desire and need to expand your business, and keep new customers coming through your doors.
It takes a lot of hard work to get a person to come to your business. Statistics say it takes 4 seconds to make a good first impression and for a person to decide whether they like you or not.
What amazed me this week is how some businesses do not attempt to keep that client after all that hard work to get them into the salon in the first place.
When a client has had their treatment and made their payment, surely the next natural step would be to offer to book them in for their next appointment? Once they walk out of that door how are you going to get them back in again? Hopefully, for your sake, they were wowed by you, their treatment, and your salon, and can’t wait to pick up the phone and re-book.
After spending £95 on a facial this week this is exactly what happened to me. I loved the facial as it involved procedures which I had not had before and yes, I would have the facial again. The bit that was missing was the question, ‘would you like to re-book?’
I’m one of those people who, when they have made an appointment, very rarely change it unless something does come up. If I haven’t made a booking on leaving, it will take me ages to re-book. And then, when I do pick up the phone to book, I find I can’t get in when it would suit me. So, I don’t get an appointment anyway, and then months have passed before I am back again!
Can your business survive these tough times by not asking every client who is in your salon if they would like to re-book?
Asking the question, “would you like to make your next appointment” completes the service which you have given today, and keeps your diary full.